Content Creator Programme returns for 2025
- Apr 4
- 1 min read
World Athletics will once again run its Content Creator Programme in 2025, building on the success of the initiative over the past two years.
Since its launch in 2023, the programme has been a launch pad for the next generation of content creators within the sport, receiving thousands of applications each year and providing a platform for talented creatives on TikTok, YouTube and Instagram.
This year’s programme is once again on the search for hype videos, storytellers, opinion pieces, competition reviews, graphics, illustrations, statistical analysis and more.
A select number of applicants will have their content appear on World Athletics channels, potentially as a collaborative post to help boost an individual’s own platform. There is also the possibility of working with the World Athletics social team and attending a World Championships.
The programme is open to anyone over the age of 16; there is no upper age limit. The deadline for applications is 18 April 2025.
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